Plum 10% Niacinamide Serum is a lightweight, fast-absorbing skincare product designed to improve overall skin health. Formulated with 10% niacinamide, it helps reduce acne scars, dark spots, and hyperpigmentation while enhancing skin texture and minimizing the appearance of pores. Enriched with rice water extract, the serum provides additional hydration and soothes irritated skin. Its non-comedogenic and fragrance-free formula makes it suitable for all skin types, including sensitive skin. Regular use promotes a brighter, smoother, and more even-toned complexion.